Riggs Washington DC – Hotel Website
Design and development of the Riggs Washington DC website, a five-star luxury hotel located in the historic building of the former Riggs National Bank. The project translates the hotel's heritage identity into an elegant, immersive and conversion-focused digital experience.
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About the project
Riggs Washington DC is a five-star luxury hotel located in the historic building of the former Riggs National Bank. We designed and built its website to translate the hotel's heritage identity into an elegant, immersive digital experience.
The challenge
The project had to live up to a luxury hotel: conveying the building's history and unique character while guiding visitors towards booking.
Our approach
We created a digital experience that highlights the hotel's architecture and heritage, with careful visual storytelling and clear paths towards conversion.
- Elegant, immersive art direction
- Storytelling centred on the building's heritage
- Journeys oriented towards booking
Result
A website that reflects the hotel's standing and turns the visit into a memorable first impression, guiding guests towards booking.